In music right now, the winners aren’t just the artists with the biggest audiences, they’re the teams that control the infrastructure.
First, I sit down with Mag Rodriguez, CEO and co-founder of EVEN, to break down how Even became a key part of J. Cole’s The Fall Off rollout, from exclusive drops and direct-to-fan sales to tour presales and fan community features designed to keep people coming back.
Then, I’m joined by Lior Tibon, CEO and co-founder of Duetti, to unpack the financial plumbing behind catalog deals: how Duetti raised $200M, why equity and debt get used differently, and how data, underwriting, and marketing operations power the rights-acquisition machine.
CHAPTERS:
04:27 Why J. Cole Uses EVEN
10:16 EVEN-UMG Deal, Explained
16:49 Clearing the Rumors
32:30 Duetti’s Equity vs. Debt Stack
33:34 What a typical Duetti deal looks like
38:38 Catalog Marketing Playbook
SPONSORSChartmetric: Listen in for our Stat of the Week
Linktree: Share music, sell merch, and connect with fans on one simple link. Linktree is the #1 link in bio tool that musicians and artists use to connect fans to everything they do.
TRAPITAL
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