Mag Rodriguez

Mag Rodriguez, Founder and CEO of EVEN, a groundbreaking direct-to-fan platform, shares his mission to revolutionize how artists earn. He reveals that EVEN allows artists—regardless of their follower count—to generate significant income directly from their fans. The conversation highlights the shift from traditional streaming models to superfan platforms, emphasizing meaningful artist-fan connections. Mag discusses the rise of EVEN and its innovative approach to community building, showing how they onboard around 8,000 artists daily!

Mag Rodriguez, CEO of EVEN, builds direct-to-fan commerce and community tools used on high-profile rollouts like J. Cole’s. Lior Tibon, CEO of Duetti, runs a data-driven music rights investment platform that raised institutional equity and debt. They discuss artist-focused storefronts and presales, fan community features, the mechanics of catalog financing, and digital-first catalog marketing.

Mag Rodriguez, the Founder and CEO of EVEN, previously managed artists and led music initiatives in venture capital. In this discussion, he reveals how EVEN allows artists to sell music directly to fans pre-release, aiming for equitable revenue models. Mag dives into the importance of building tight-knit communities around artists rather than chasing massive scales, and shares insights on leadership challenges, resisting acquisition offers, and the balance of profit and impact in entrepreneurship. His journey illustrates the transformative power of belief in artists.

Mag Rodriguez, CEO of D2C platform Even, shares insights on how emerging artists can thrive in the direct-to-consumer landscape. He discusses the benefits of selling directly to fans, often yielding more revenue than streaming services. The importance of leveraging fan data and treating superfans fairly is emphasized, ensuring artists maximize income without exploiting loyalty. They also explore how Gen Z's preferences for experiences over products shape artist commerce and the transformative potential of platforms like Even in the music industry.

Mag Rodriguez, involved in a revolutionary new partnership with Luminate, shares groundbreaking insights on how artists can now chart on Billboard more effectively. He discusses the significant shift allowing artists to sell directly to superfans, bypassing traditional streaming methods. Rodriguez highlights the rigorous journey to gain Luminate's approval and how this collaboration transforms the music industry landscape. He also breaks down the complexities of Billboard reporting and the vital role of user engagement in influencing chart success.