Letting & Estate Agent Podcast Touting in Estate Agency - Ep. 2466
Feb 3, 2026
Phil Jones, industry advisor known for tactical marketing, and Sam Ashdown, estate agency consultant who builds sales systems, explore the power of well-crafted tout letters. They discuss using letters within a wider marketing engine, targeting on- and off-market homes, personalization and tactile details, the flywheel of consistent mailing, and how scale, cadence and list-building drive ROI.
AI Snips
Chapters
Transcript
Episode notes
Letters Mirror A Valuation Conversation
- Touting (letters) has a bad name, but it mirrors what you would say in a valuation visit and can persuade at distance.
- Letters work best as one part of a wider system, not in isolation.
Use Letters As Part Of A Flywheel
- Do treat letters as part of a 'flywheel' and pair them with branding, presentation and marketing to earn trust.
- Do persist consistently because results compound over months and years rather than days.
Write To Not-On-Market Addresses
- Try sending letters to properties not currently on the market to unlock high-value valuation opportunities.
- Do this as a long-game tactic rather than expecting immediate listings.