The Bossticks How To Launch A Business With Limited Experience, Build Brand, & Navigate Sharktank Ft. Bala Bangle Founders Natalie Holloway and Max Kislevitz
Jun 16, 2022
AI Snips
Chapters
Transcript
Episode notes
Founders' Origin Story
- Natalie and Max quit their advertising jobs and traveled through Asia for eight months.
- During a yoga class, they brainstormed the idea of stylish wrist and ankle weights, sparking Bala Bangles.
Launch with Early Prototypes
- Start simple by iterating on initial sketches and prototypes even without formal product design skills.
- Use platforms like Upwork and Kickstarter to affordably create designs and fund initial production.
Kickstarter Launch Tips
- When launching a Kickstarter, create a compelling video and concise brand messaging.
- Set a low funding goal to ensure you hit it and shamelessly market to friends and family.