The Daily Sales Show Top Cold Calling Objection Handling Strategies
May 16, 2024
Leslie Venetz, founder of GoToMarketAgency, and Will Padilla, founder of Sell That Sass, share their expertise on mastering objection handling in sales. They discuss the psychology behind objections and why they matter. The duo emphasizes the significance of transparency and curiosity in building trust during cold calls. They provide actionable strategies for common objections and navigating budget conversations effectively. With a focus on fostering meaningful dialogue, listeners will gain confidence to tackle tough questions from prospects.
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When to Say No
- Leslie Venetz shares her experience with overly aggressive prospects.
- She sometimes says "no" to sending emails, especially when it seems unproductive.
Getting Past the Gatekeeper
- If a prospect deflects responsibility, offer a small incentive (e.g., gift card) for an introduction.
- Request to be CC'd on any follow-up emails to ensure continued engagement.
Assertiveness with Executives
- When dealing with C-suite, challenge deflecting statements directly.
- Say something like, "I'm surprised you, as CMO, wouldn't handle this."
