

The Daily Sales Show
Sell Better
Everyday the Sell Better Team talks to sales pros at the top of their game to understand what’s working in sales right now. No fluff. Just tactical deep dives and actionable takeaways for you to immediately incorporate into your sales flow.
Episodes
Mentioned books

Mar 4, 2026 • 44min
The Cold Email Checklist: Hook, Proof, CTA
Most cold emails fail before the prospect reaches your second line. The message is trying to do too much, the hook is generic, and the ask feels like work.James Buckley and Samantha Novak-Federmeyer broke down how to write cold emails that get read and understood fast. You will learn a simple checklist to run before you hit send, so your message stays clear, relevant, and easy to respond to.Samantha shared flexible frameworks you can reuse across personas and scenarios, plus a practical way to personalize without spending all day researching. You will also see how to build a short sequence where each touch has a job, not just another follow up.You'll Learn:A pre-send checklist to improve clarity, opening lines, proof, and CTAs so your emails get opened and replied toReusable cold email frameworks you can adapt by signal strength and persona without rewriting from scratchA simple 3 to 5 touch sequence plan, including what to change between touches and deliverability guardrails that keep you out of spamThe Speakers:James Buckley and Sam Novak-FedermeyerIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Aligned

Feb 26, 2026 • 44min
How to Use Buying Signals to Build More Pipeline
Are you putting in the work every day but still unsure if your pipeline is growing the way it should? For many sellers, pipeline stalls not because of effort, but because it is unclear which accounts actually deserve attention.We broke down how strong sellers consistently create pipeline through disciplined account selection, focused outreach, and consistent follow through. You will see how top reps decide where to spend their time, prioritize the right accounts, and use signals to guide daily execution without adding noise.You will leave with a clear and repeatable way to decide exactly which accounts deserve your time today, this week, and this month, along with pipeline plays you can run immediately without changing your tech stack, adding new channels, or relying on more volume.You'll Learn:A simple way to prioritize accounts that actually drive pipeline so you know exactly who deserves your time today, this week, and this month.How to use buying signals without overcomplicating your workflow so effort stays focused on high potential accounts instead of busy work.The daily and weekly pipeline motions top SMB reps run themselves to create consistent momentum even when inbound and marketing support are light.The Speakers:James Buckley and Jonathan GardnerIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Feb 25, 2026 • 44min
How to Run Multi-Channel Prospecting That Converts
Most sellers say they are multi-channel, yet prospects still ghost them.James Buckley was joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframed multichannel as a coordination problem, not a volume problem.You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.You'll Learn:How to coordinate email, calls, LinkedIn, and other channels into one systemHow to choose the right channel first using signals instead of habitHow to restart stalled conversations using pattern interrupts across channelsThe Speakers:James Buckley, Charlotte Lloyd and Donald KellyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Mixmax, Aligned and ZoomInfo

Feb 24, 2026 • 44min
Write Cold Emails That Get Replies
Most sales emails fail because they try to do too much and end up getting ignored or filtered.James Buckley was joined by Richard Illingworth and Akshaya Ravi to break down the cold email frameworks that are actually working right now. This show focused on how inbox behavior has changed, what hurts deliverability, and why simpler emails with clear structure outperform clever templates.You will learn the difference between writing a good email and sending a deliverable one. Richard and Akshaya will walk through practical habits sellers control, plus proven frameworks that make emails easy to read, easy to reply to, and easy to adapt across personas and signal strength.By the end of the show, you will walk away with clear cold email frameworks you can use immediately, including how to follow up without sounding automated and how to turn outreach into conversations that build real pipeline.You'll Learn:Cold email frameworks that earn attention from busy buyers and drive repliesFollow up and personalization tactics that scaleHow to improve deliverability and avoid common mistakes that hurt inbox placementThe Speakers:James Buckley, Akshaya Ravi and Richard IllingworthIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Feb 19, 2026 • 44min
The Top Discovery Questions to Close More Deals
Most discovery calls stall because buyers stay safe, vague, and noncommittal.James Buckley was joined by Yael Morris and Celeste Berke Knisely to break down why deals are really lost in discovery and which questions actually move buyers toward a decision. This show focuses on getting past surface level answers and uncovering what makes change necessary now.You will learn how to ask uncomfortable but credible questions, quantify the cost of inaction, and uncover how decisions are truly made inside an account. Yael and Celeste will share repeatable question paths that turn vague responses into decision grade insight and build a clear case for change.By the end of the show, you will leave with discovery questions you can use immediately to surface urgency, expose real priorities, and drive a next step with purpose instead of another stalled follow up.You'll Learn:How to break through vague answers and uncover what buyers are protectingHow to build urgency by quantifying the cost of inaction during discoveryHow to uncover decision dynamics and end discovery with a clear next stepThe Speakers:James Buckley, Yael Morris and Celeste Berke KniselyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo and RevPartners

Feb 18, 2026 • 44min
Sales Navigator AI Features Every Seller Should Use
AI isn’t here to replace salespeople, it’s here to make them sharper, faster, and more effective.In this show, Veronica Rivero from LinkedIn showed how to unlock the full potential of Sales Navigator’s newest AI features: Account IQ, Message Assist, and the brand-new Sales Assistant.You’ll see how these tools can help you identify opportunities faster, tailor your outreach to what buyers actually care about, and remove time-consuming admin work from your day.Whether you’re prospecting for new logos or growing existing accounts, you’ll learn how to use AI to keep your pipeline full and your deals moving forward.You'll Learn:How to use AI inside Sales Navigator to uncover insights that guide smarter outreachWays to personalize your messaging with Message Assist for better response ratesProven workflows to boost productivity and accelerate deal cyclesThe Speakers:James Buckley and Veronica RiveroIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong and Aligned

Feb 12, 2026 • 45min
How to Use Intent Signals to Book More Meetings
Most sellers are chasing intent signals that create noise instead of pipeline.Will Aitken was joined by Michael Saruggia to break down what intent actually is, what it is not, and why so much third-party intent data misleads reps. This show focused on separating real buying signals from activity that looks interesting but goes nowhere.You will learn how to validate whether a signal reflects true buying motion using a simple credibility checklist, and how to apply industry knowledge to make signals meaningful. Michael will walk through where real intent comes from, including first-party data, unique triggers, and observable behavior that points to change.By the end of the show, you will leave with a practical method to turn intent into outbound plays you can run immediately. You will know how to answer why this prospect, why now, and why you, plus how to follow up and switch channels when a strong signal does not get a response.You'll Learn:How to tell real buying intent from weak or misleading signalsA simple framework to turn intent into a clear reason to reach outOutbound and follow-up plays to activate intent across email, phone, and LinkedInThe Speakers:Will Aitken and Michael SaruggiaIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo and Aligned

Feb 11, 2026 • 44min
How Top Sellers Turn Cold Calls Into Meetings
Modern cold calling is about earning attention quickly, not sounding impressive.James Buckley was joined by Sara Uy and Jackie Varrichio to break down how top performers are rebuilding their cold calling approach when buyers are busy and noise is high. This show focused on clarity, relevance, and signal led outreach that earns time fast.You will learn how to prepare for calls in minutes, open with confidence in the first ten seconds, and transition into questions that actually move conversations forward. Sara and Jackie will share real talk tracks, call structures, and objection responses that work right now, not outdated best practices.By the end of the show, you will walk away with a fresh cold calling approach you can apply immediately, including how to follow up after calls, when to leave voicemails, and how to keep deals moving across call, email, and LinkedIn.You'll Learn:How to use signal led openers and fast research to earn attentionCold call structures for opening, discovery, objections, and low friction meeting asksSimple follow up plays after calls that keep momentum without sounding automatedThe Speakers:James Buckley, Sara Uy and Jackie VarrichioIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsor: Gong

Feb 5, 2026 • 44min
3 AI-Powered LinkedIn Plays to Start More Conversations
Most sellers are using AI on LinkedIn to create more activity, not more conversations.Will Aitken was joined by Mandy McEwen and Lindsay Rios to break down how top sellers are actually using AI for social selling in 2026. The focus is on narrowing the right conversations, building recognition through content, and personalizing outreach without sounding automated or spammy.You will learn how sellers use AI to spot buying signals, decide who to engage before sending a message, and support outbound with simple content that makes conversations warmer. You will also see where automation helps and where it hurts, so your outreach stays human and credible.By the end of the show, you will leave with three repeatable AI powered social selling plays you can run this week, plus a clearer way to use AI as leverage instead of replacement.You'll Learn:How to use AI to focus on the right LinkedIn conversations, not more outreachHow to create content that supports outbound and opens doors quietlyWays personalize faster with AI while keeping your voice and trustThe Speakers:Will Aitken, Mandy McEwen and Lindsay RiosIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsor: Gong

Feb 4, 2026 • 44min
The 2026 Cold Email Playbook: Better Deliverability, More Replies
Is cold email actually dead, or did the rules just change?Jed Mahrle and Anthony Baltodano broke down what is really happening inside today’s inboxes and why cold email now works differently across Gmail and Outlook. While Outlook is more forgiving, Gmail has become stricter and more AI driven, especially with emails that read like template pitches.Anthony will walk through the deliverability foundation sellers need to get right so emails actually land, including what to check, what to stop doing, and how inbox providers are evaluating tone, structure, and intent. You will also learn how to write shorter, more human emails that are easy for buyers and AI filters to understand fast.You will leave with a simple, repeatable cold email system you can run right away. You will know how to protect inbox placement, write clearer emails that earn replies, and track the right signals so you can improve results without burning your domain.You'll Learn:How to write emails that actually land in the inbox in 2026How to set up a modern email infrastructure without overcomplicating itA quick checklist to make sure nothing critical is missed before you sendThe Speakers:Jed Mahrle and Anthony BaltodanoIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong


