16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.
They didn’t change the product.
The service.
The chef.
The food.
Instead, they changed two words on their menu and increased sales by 18%.
The restaurants used the advice of today’s guest on Nudge, Robert Cialdini.
Today, Cialdini explains the social proof principle, sharing how changing just two words could increase your sales.
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Today’s sources:
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Boh, W. F., & Wong, S.-S. (2015). Managers versus co-workers as referents: Comparing social influence effects on within- and outside-subsidiary knowledge sharing. Organizational Behavior and Human Decision Processes, 126, 1–17.
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Peterson, R. A., Kim, Y., & Jeong, J. (2020). Out-of-stock, sold out, or unavailable? Framing a product outage in online retailing. Psychology & Marketing, 37(4), 535–547.
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