undefined

Robert Cialdini

Social psychologist and author known for research on influence and persuasion, best known for the book Influence and work on the social proof principle.

Top 10 podcasts with Robert Cialdini

Ranked by the Snipd community
undefined
535 snips
Oct 19, 2021 • 1h 5min

#122 Robert Cialdini - The Principles of Persuasion

Robert Cialdini, a leading expert in influence and author of bestselling books on persuasion, shares fascinating insights on the psychology of getting people to say “Yes.” He discusses seven principles of ethical persuasion, emphasizing the power of reciprocity and the importance of genuine relationships. Cialdini illustrates how comparisons between authority and expertise shape our trust and decisions. He also dives into how scarcity can trigger urgency, revealing how personal connections can enhance persuasive efforts in both life and business.
undefined
377 snips
Sep 17, 2021 • 1h 55min

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

Robert Cialdini, an award-winning behavioral scientist and three-time New York Times bestselling author, dives into the psychology of influence. He shares the 7 principles of persuasion and real-life studies showcasing their power. Cialdini highlights how minor changes in communication can yield big results and discusses the importance of reciprocity in building relationships. He warns against common mistakes in influencing others and emphasizes the role of authenticity, commitment, and genuine praise in creating meaningful connections.
undefined
342 snips
Oct 15, 2024 • 31min

164. Rethinks: Using "Pre-suasion" to Influence Others

Robert Cialdini, an esteemed psychology and marketing professor, dives into the art of persuasion and 'Pre-suasion.' He explains how to change minds by changing frameworks, effectively priming audiences before delivering messages. Cialdini discusses the intriguing concept of FOMO and how subtle elements, like music, can sway consumer choices. He also reveals how social norms and effective word choices can significantly impact behaviors and perceptions, offering insights into human decision-making that everyone can leverage.
undefined
139 snips
Jan 24, 2023 • 30min

76. Change My Mind: Using “Pre-suasion” to Influence Others

Robert Cialdini, Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, discusses the art of persuasion. He introduces the concept of "Pre-suasion," highlighting that effective persuasion starts before the actual message is delivered. Cialdini dives into the influence of environmental cues like music on consumer behavior, and how framing can change actions, as seen in studies on social norms. He also emphasizes the power of language in transforming critics into allies, making communication a powerful tool for influence.
undefined
137 snips
Dec 1, 2025 • 28min

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Robert Cialdini, a renowned behavioral scientist and author of the bestseller Influence, shares his insights on the art of persuasion. He explains the principle of reciprocity, emphasizing how giving first fosters obligation and increases returns. With compelling examples, he illustrates how small gifts can significantly boost donations and how matching gifts to needs creates value. Additionally, Cialdini discusses the consistency principle, showcasing how tiny commitments lead to larger actions and customer loyalty.
undefined
106 snips
Jul 9, 2024 • 47min

Dr. Robert Cialdini - 7 Principles of Influence Explained

Dr. Robert Cialdini, renowned psychologist, and Auren discuss influence in tech and marketing, deceptive tactics, persuasive technology, and algorithms. They cover scarcity, authority, online consumer behavior, influencers, tribalism, communication strategies, humor, incentives in decision-making, authenticity in politics, and diverse persuasive approaches.
undefined
98 snips
Jan 26, 2026 • 27min

“This common pricing strategy is completely wrong!” Robert Cialdini

Robert Cialdini, social psychologist and author known for Influence, explains why common pricing habits fail and how precise numbers build credibility. He explores scarcity’s power through Prime, Disney vaults and cookie-jar studies. He also unpacks the authority principle and how perceived expertise changes behaviour.
undefined
83 snips
Jan 19, 2026 • 27min

Robert Cialdini: “This study on 6,700 websites proved my principle!”

In this engaging discussion, Robert Cialdini, a leading behavioral scientist and author of the classic book on persuasion, dives into fascinating insights from a groundbreaking study analyzing 6,700 websites. He reveals how simple tactics, like warm greetings and welcome messages, greatly enhance customer engagement and trust. Cialdini shares compelling examples of how likability boosts compliance and showcases the surprising effects of familiarity on our perceptions. Marketers will find his lessons on repeat exposure invaluable for driving conversions.
undefined
82 snips
Feb 23, 2026 • 24min

“These two words increased sales by 18%.” Robert Cialdini

Robert Cialdini, social psychologist and author famous for Influence, explains social proof in everyday persuasion. He recounts a Beijing restaurant that boosted sales by changing two words. Short, practical examples cover using ‘sold out’ vs ‘unavailable’, leveraging similar others, and showing upward trends to sway choices.
undefined
66 snips
Mar 22, 2024 • 59min

TIP616: The Godfather of Influence w/ Dr. Robert Cialdini

Joining the discussion is Dr. Robert Cialdini, a New York Times bestselling author known as the Godfather of Influence. He shares insights from his acclaimed book, highlighting how principles like reciprocity and commitment bias shape our financial decisions. Cialdini emphasizes the ethical application of influence in business, exploring the significance of trust and the allure of scarcity. He also delves into personal anecdotes involving investment legends like Charlie Munger, showcasing how psychological factors can enhance or hinder decision-making.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app