#26

Mentioned in 337 episodes

Influence

The Psychology of Persuasion

Book •

Robert Cialdini

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically.

The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.

The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples.

Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

Mentioned by

Charlie Houpert

Steven Bartlett

Andrew Wilkinson

Mentioned in 337 episodes

Mentioned by

Chase Hughes

while discussing the concept of cognitive dissonance and persuasion techniques.

The Leading Body Language & Behaviour Expert: Manipulation Tricks The Military Use! 5 Signs Someone Is Lying To You! This Is Making You Less Likeable - Chase Hughes

Mentioned by

Charlie Houpert

as being a classic and huge influence.

#817: 4-Hour Workweek Success Stories — Charlie Houpert on Building “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Millions, Living in Brazil, Critical Early Decisions, and The Secret to Freedom

Mentioned by

Sam Parr

as the gospel when it comes to influence and marketing, recalling a story about reciprocity from the book.

The Hospitality Principles That Build Billion-Dollar Startups

Recommended by

Jacob Warwick

as one of the main books he suggests to others on persuasion and negotiation.

The tactical playbook for getting 20-40% more comp (without sounding greedy) | Jacob Warwick (Executive Negotiator)

Mentioned by

Jodie Cook

in the context of discussing strategies for attracting and retaining talent.

Stop Wasting Your Life: A Guide To Unlocking Your Full Potential I Entrepreneur Jodie Cook

Mentioned by

Shaan Puri

as a classic book on persuasion that he recommends rereading frequently for its lasting value.

$10M Business ideas w/ The Most Interesting Guy In Tech

Mentioned by

Steven Bartlett

, referring to reciprocity, as discussed in Robert Cialdini's book.

Secret Service Agent: Never Label Someone A Narcissist! This Habit Makes People Hate Talking To You!

Mentioned by

David Senra

as a book illustrating the importance of explaining reasons for requests, highlighting a psychological principle of compliance.

#90 Charlie Munger (Poor Charlie's Almanack)

Recommended by

Andrew Wilkinson

for understanding human psychology in sales and marketing.

#818 - Andrew Wilkinson - How To Stop Feeling Like Your Success Is Never Enough

Mentioned by

Sam Parr

as a book read by Guy Spear, a value investor, to improve his sales and marketing skills.

Life Hacks From The King of Introverts + 7 Business Ideas | ft. Nick Gray

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner