
30 Minutes to President's Club | No-Nonsense Sales #92 - Paying for success with prospecting (Jeb Blount, CEO @ Sales Gravy)
Jan 19, 2022
Jeb Blount, CEO of Sales Gravy and bestselling author of 'Fanatical Prospecting', shares his insights on the art of sales. He emphasizes the importance of prioritizing prospecting each morning and introduces the 'ledge' technique for addressing objections. Jeb discusses psychological strategies to sway clients and offers clever methods to navigate gatekeepers with respect and social proof. His tactics stress the necessity of consistent daily prospecting and the value of listening over pitching, making for an enlightening conversation.
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Objections and Fight-or-Flight
- Objections trigger a fight-or-flight response, hindering clear thinking.
- Control your emotions to control the sales conversation.
Using Ledges and Disrupt Statements
- Use ledges (specific phrases) to disrupt fight-or-flight.
- Follow the ledge with a disrupt statement and then ask again.
Handling "Happy" Prospects
- Jeb Blount uses "That's fantastic" as a ledge when prospects say they are happy.
- This disrupts their expectations and allows him to re-engage.






