Letting & Estate Agent Podcast Is the Boxing Day Bounce just a sales tactic? - Ep. 2468
Feb 5, 2026
Chris Ellis, a Kent estate agent known for practical market insight, debates whether the Boxing Day listing spike is genuine or mostly marketing. He discusses why more listings do not equal more sales. Short takes cover price reductions, competition after the holidays, occasional December over-asking deals, and the role of FOMO versus finding the right buyer.
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Views Don’t Equal Sales
- Chris Ellis argues the Boxing Day view spike rarely converts into more sales.
- Listings double in December for some firms but January sales only rise ~15%, so listing volume doesn't equal sales volume.
List When Supply Is Low
- Avoid waiting until Boxing Day if your property faces no competition now.
- List when supply is low to maximise buyer attention and price, rather than joining a crowded Boxing Day market.
Sold Over Asking Before Boxing Day
- Chris Ellis recounts an owner told to ‘wait until Boxing Day’ while nothing similar was on the market.
- He sold that property within a week and it went over asking price, proving December sales still happen.