Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast One hire you’d recommend every in-house SEO make
Jan 30, 2026
John Vantine, Director of SEO at GoodRx known for building cross-functional generative search and editorial frameworks. He discusses hiring product-led SEO in 2026. He explains traffic-based content refresh signals that outperform originals. He outlines systematic monitoring to catch performance cliffs and drive measurable traffic recovery.
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Embed SEO In Product Management
- Hire an SEO in a product-manager role to own the SEO roadmap and partner with engineers.
- Embed SEO into product development so features are built for users and search discovery simultaneously.
Product-Led SEO Scales Organic Discovery
- Product-led SEO aligns engineering priorities with organic discovery and user value.
- This approach turns SEO from a checklist into product features that compound over time.