John Vantine
Director of SEO at GoodRx with over seven years building cross-functional generative search and editorial frameworks to drive discovery across Google and AI platforms.
Best podcasts with John Vantine
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Jan 30, 2026 • 2min
One hire you’d recommend every in-house SEO make
John Vantine, Director of SEO at GoodRx known for building cross-functional generative search and editorial frameworks. He discusses hiring product-led SEO in 2026. He explains traffic-based content refresh signals that outperform originals. He outlines systematic monitoring to catch performance cliffs and drive measurable traffic recovery.
Jan 29, 2026 • 3min
SEO tactic people think involves AI but it really doesn’t
John Vantine, Director of SEO at GoodRx with 7+ years building generative search frameworks, discusses product-led SEO and cross-functional approaches. He explains generative search frameworks, how AI may change common tactics, and why simple internal linking and navigational modules remain crucial for discovery across Google, ChatGPT, and new platforms.
