An incomplete list of things that do not make you iconic:
1. Having a tragic backstory
2. Treating every Instagram post like it’s a free masterclass
3. Saying five different things about your business and hoping one of them sticks
You know what DOES make you iconic?
Clear messaging + creative delivery.
In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”
TOPICS & TANGENTS
— What makes a brand “iconic”
— Why your messaging is probably trying to do too much
— The Diet Coke copywriting masterclass you didn’t know you needed
— The real reason no one’s clicking on your stuff
— Storytelling vs. trauma-dumping: how to connect without oversharing
— Pretending to be an influencer in the back of an Uber
— What to say when you’ve never personally struggled with what you teach
POINT OF THE STORY
To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
ABBIE LINKS
— Follow Abbie on Instagram
— Check out her website
— Listen to The Industry Icon Podcast
— Abbie’s walkout song
— Abbie’s Diet Coke reel
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Book: Manifest: 7 Steps to Living Your Best Life
— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?
— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?
— Workshop: I’m Cool, But My About Page Isn’t
TIMESTAMPS
00:00 Intro
00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur
01:14 Rapid-Fire Squirrel Brain Questions
18:28 Messaging 101: Say Less (But Say It Better)
24:12 Why Telling Your Story Is the Best SEO Strategy
30:40 What If You’ve Never Struggled With What You Teach?
34:04 Your Dream Ted Talk: Where to Start with Messaging
40:07 The Kind of Niching that Works
44:32 Being Creative With Your Content
54:50 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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Point Of The Story 
