No One Gets What You Do? Clarify Your Messaging with Abbie Radford
Point Of The Story
Vibes, About Pages, and Why Personality Wins
Sarah shares examples showing personality and about pages often decide who clients choose.
An incomplete list of things that do not make you iconic:
1. Having a tragic backstory
2. Treating every Instagram post like it’s a free masterclass
3. Saying five different things about your business and hoping one of them sticks
You know what DOES make you iconic?
Clear messaging + creative delivery.
In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”
TOPICS & TANGENTS
— What makes a brand “iconic”
— Why your messaging is probably trying to do too much
— The Diet Coke copywriting masterclass you didn’t know you needed
— The real reason no one’s clicking on your stuff
— Storytelling vs. trauma-dumping: how to connect without oversharing
— Pretending to be an influencer in the back of an Uber
— What to say when you’ve never personally struggled with what you teach
POINT OF THE STORY
To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
ABBIE LINKS
— Follow Abbie on Instagram
— Check out her website
— Listen to The Industry Icon Podcast
— Abbie’s walkout song
— Abbie’s Diet Coke reel
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Book: Manifest: 7 Steps to Living Your Best Life
— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?
— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?
— Workshop: I’m Cool, But My About Page Isn’t
TIMESTAMPS
00:00 Intro
00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur
01:14 Rapid-Fire Squirrel Brain Questions
18:28 Messaging 101: Say Less (But Say It Better)
24:12 Why Telling Your Story Is the Best SEO Strategy
30:40 What If You’ve Never Struggled With What You Teach?
34:04 Your Dream Ted Talk: Where to Start with Messaging
40:07 The Kind of Niching that Works
44:32 Being Creative With Your Content
54:50 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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