Pest Control Millionaire

PCM 097 | Mike Ness of 1st Choice Pest Solutions

11 snips
Oct 8, 2024
Mike Ness, co-owner and CEO of 1st Choice Pest Solutions, scaled a local pest and wildlife company using marketing, systems, and hands-on leadership. He talks about shifting from restaurants to pest control, early Google Ads risks, building recurring services and regional licensing, standardizing operations across partners, and the pride and pain of growing a caring team.
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ADVICE

Enforce SOPs And Unified Training For New Offices

  • Standardize brand standards and SOPs when multiple offices operate to keep consistent service.
  • Jonas recommends training platforms so every office learns and executes the same treatment processes.
INSIGHT

Why Some Services Aren't Worth Adding

  • They offer full-service pest and wildlife excluding moles because moles require too much follow-up to be profitable.
  • Squirrel work leans toward trapping and custom repairs; exclusions and one-way doors are used when appropriate.
ADVICE

Double Down On Digital And Referral Funnels

  • Prioritize digital marketing and referrals as the main growth drivers.
  • Mike says referrals often double growth on days they add many new services, so focus on service quality to boost word-of-mouth.
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