Mike Ness
Co-owner and CEO of 1st Choice Pest Solutions in Eau Claire, WI, with experience scaling local pest and wildlife control operations and building marketing and service processes for recurring revenue.
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Oct 8, 2024 • 50min
PCM 097 | Mike Ness of 1st Choice Pest Solutions
Mike Ness, co-owner and CEO of 1st Choice Pest Solutions, scaled a local pest and wildlife company using marketing, systems, and hands-on leadership. He talks about shifting from restaurants to pest control, early Google Ads risks, building recurring services and regional licensing, standardizing operations across partners, and the pride and pain of growing a caring team.
