Real Estate Team OS

Going All In with One Builder to Grow Your Real Estate Team with Kate Robinson | Ep 106

Mar 31, 2026
Kate Robinson, operations manager who rose from agent to run systems and training at Melnychuk Real Estate Group. She discusses scaling a deep partnership with one builder, building integrated ops and tech stacks, what makes top-producing agents, and the intensive selection and training process for new-home sales. Short, practical stories about expanding markets, tight builder integration, and plans to tighten systems and staff.
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ADVICE

Match Personality To Admin Role

  • Do match personality traits to role requirements when hiring admin staff.
  • Kate recommends assessing detail orientation, multitasking, stress recovery, and a 'we' mindset for high-volume teams.
INSIGHT

Intentional Market Expansion

  • Growing with intention beats adding agents for numbers alone.
  • Melnychuk expanded from Edmonton into Calgary and Winnipeg with deliberate hires and support staff like a listing coordinator and TC.
ADVICE

Own Your Systems Role

  • Do centralize ops and make one person the systems owner.
  • Kate runs systems, trains agents, and owns Follow Up Boss automations so agents focus on client-facing work.
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