LTB Podcast #441 Simon Graham: Coaching Everyday Athletes - Smart Training and Nutrition
Feb 4, 2026
Simon Graham, a personal trainer and nutritionist who helps weight-loss clients and amateur athletes, shares his practical coaching approach. He talks about starting sport later in life and how that shapes coaching. He covers time-managing training with work and family, simple fueling strategies, balancing resistance with endurance, injury prevention, and prepping for big events.
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Late Start Sparked A Career Change
- Simon started cycling again in his 30s after a desk-job burnout and used it to lose weight and improve mental health.
- That transformation led him to coach friends, study nutrition, and eventually become a personal trainer.
Protect Training Time First Thing
- Ring-fence training by doing it first thing in the morning so it doesn't get bumped by work or coaching duties.
- Plan sessions in your diary to avoid letting motivation or time pressure make you skip training.
Niche Forms From Authenticity
- Your niche can form by being authentically yourself and sharing your background; you'll attract similar clients.
- Simon finds many clients via his cycling and weight-loss story rather than forcing a narrow avatar.