WHOOP Podcast Introducing Project Terrain: Engineering The Future Of Performance with Samuel Ross
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Mar 12, 2026 Samuel Ross, designer and founder of SR_A known for technical apparel and industrial design, unveils Project Terrain. He discusses season-based training garments, high-performance Italian and Japanese fabrics, and functional details like perforation and steel clasps. Conversation highlights intent behind silhouettes, visibility for the wearable, and updated superknit bands with reflective and durable finishes.
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Project Terrain Is A Seasonal Wearable System
- Project Terrain Is A Wearable Garment System built for seasonal training and daily life.
- Samuel Ross combined Italian, Japanese, and South Korean technical fabrics into a six-piece Chapter One with a visual language of perforation and graphics to expose the WHOOP hardware.
Jacket Balances Lightweight Feel With Protective Design
- The Jacket Prioritizes Protection, Endurance, And Visibility while remaining lightweight and discreet.
- Ross applied 10 years of technical jacket experience: reinforced zips, perforation, insulated pads, and a pronounced yet discreet sheen to convey vigilance without showiness.
Intentionally Expose The WHOOP Hardware
- Design Clothing To Showcase The WHOOP Hardware Purposefully.
- Ross intentionally integrated visible placement and supporting identity so the WHOOP remains visible like a watch tourbillon rather than a gratuitous logo treatment.