Samuel Ross

Samuel Ross, designer and founder of SR_A known for technical apparel and industrial design, unveils Project Terrain. He discusses season-based training garments, high-performance Italian and Japanese fabrics, and functional details like perforation and steel clasps. Conversation highlights intent behind silhouettes, visibility for the wearable, and updated superknit bands with reflective and durable finishes.

This week features Samuel Ross, a British designer and founder of SR_A, who has collaborated with design icon Virgil Abloh. Samuel delves into how creativity intertwines with physical discipline, revealing that movement often sparks his best ideas. He shares insights on pursuing empathetic brand partnerships and the importance of storytelling in design. With a focus on defining success beyond financial metrics, he emphasizes creating opportunities for others and integrating work and life seamlessly. His innovative approach promises to reshape how we view performance and design.