Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The biggest misconception SEOs still have about brand mentions and AI search
Apr 23, 2026
Rahul Jain, CEO and co-founder at Noble and enterprise marketing leader, explains why ignoring AI-driven brand mentions is risky. He challenges the idea that LLM traffic is negligible. Short, strategic takes cover preparing for rising attribution and positioning brands for AI search visibility.
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Prepare Brand Visibility Before Attribution Arrives
- Do prepare brand visibility strategies now even without perfect attribution to capture early AI search placement advantages.
- Rahul recommends proactive positioning because attribution could later show 30–40% of purchases tied to LLMs.
Underestimating AI Mentions Risks Falling Behind
- Many SEOs are underestimating AI-driven brand mentions by pointing to currently tiny measured traffic from LLMs.
- Rahul Jain warns attribution gaps hide future impact and that once measurement exists AI-driven purchases could be 30–40% of conversions.