Rahul Jain

Ethan Smith, Founder and CEO of Graphite, and Rahul Jain, CEO of Noble, dive into the rapidly evolving world of AI search. They discuss the transition from traditional SEO to AI-enhanced AEO strategies, debunk myths about SEO being dead, and share insights on how LLMs choose sources for citations. Ethan emphasizes the importance of offsite mentions and niche focus, while Rahul highlights the resurgence of PR in AI search. Together, they outline the future dynamics of search, urging listeners to adapt and innovate in this new landscape.

Rahul Jain, CEO and co-founder of Noble, helps brands win visibility in AI-driven search by securing mentions in sources LLMs cite. He explains the citation gap, why mentions often beat backlinks, and how startups can outpace incumbents by prioritizing off-site mentions. Rapid-fire talk covers measuring visibility, outreach tactics to cited authors, and updating mentions after rebrands.

Rahul Jain, CEO and co-founder at Noble, a leader in AI attribution for enterprises. He discusses how offsite third-party sources power most AI search answers. Short, practical talk on transitioning from traditional sales to faster AI-driven marketing attribution. Covers proactive positioning and timing frameworks to avoid falling behind competitors.

Rahul Jain, CEO and co-founder at Noble, a specialist in GEO performance and AI-driven marketing attribution. He argues that transactions, not visibility, will define GEO success and contrasts B2B demo-focused metrics with B2C purchase metrics. The conversation highlights timing for building positioning advantages, proactive market strategies, and frameworks for adopting AI before attribution fully matures.

Rahul Jain, CEO and co-founder at Noble and enterprise marketing leader, explains why ignoring AI-driven brand mentions is risky. He challenges the idea that LLM traffic is negligible. Short, strategic takes cover preparing for rising attribution and positioning brands for AI search visibility.