Letting & Estate Agent Podcast

Is Lifesycle any good? - Ep. 2463

Jan 29, 2026
Chris Ellis, an estate agent from Sittingbourne, gives a frank mini bio and his hands-on view of Lifesycle CRM. He describes why he joined and almost left, how intent-based data reduces cold calling, and how AI and engagement flags help win more instructions. Short, practical tales about using tech to improve client conversations and generate business.
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ANECDOTE

Nearly Quit, Then Stayed

  • Chris Ellis nearly left Lifecycle a few years after joining but was persuaded to stay by Rob.
  • He now treats the Lifecycle team as friends rather than just suppliers because the product kept improving.
INSIGHT

Intent Data Drives Conversations

  • Lifecycle focuses on business generation by surfacing people who show intent to sell.
  • That intent data gives agents a clear reason to call and start a conversation, improving listing chances.
ANECDOTE

Clicks Turned Into Call Opportunities

  • Chris Ellis describes real cases where contacts clicked links or visited the website after his visit.
  • Those signals created natural reasons for follow-up calls that led to business.
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