Bite Back with Abbey Sharp Protein PANIC! How the Protein Craze Got Out of Control with Liam Layton
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Feb 3, 2026 Liam Layton, nutrition educator and creator The Plant Slant, critiques protein trends and experiments with protein products. He explores why protein became a craze. He examines protein-fortified snacks, when protein labelling misleads, and how protein can displace other nutrients. He shares what protein products actually make sense and how to use protein without turning it into an obsession.
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Why Protein Actually Matters
- Protein is evidence-backed for satiety, muscle support, metabolism, and blood sugar stability.
- Liam Layton and Abbey Sharp agree protein helps weight management by reducing hunger and supporting muscle.
The Myth Of Widespread Protein Deficiency
- North Americans generally consume enough protein in absolute grams.
- Fitness rules like “1 g per lb bodyweight” inflated perceived deficiency and drove excess obsession.
Choose Protein For Calorie Efficiency
- Protein efficiency (protein per calorie) matters more than total grams for satiety and fat loss.
- Moving intake from ~10–15% to ~20–30% of calories boosts spontaneous fat loss and fullness.
