The Rundown: The Ultimate Podcast for Sports Event Presentation Behind the Scenes: 5 Lessons from Producing League Championships
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Oct 3, 2025 
Joe Lagaz, Director of Game Operations and Live Experience for Seattle Sounders FC with 27 years in sports, shares behind-the-scenes championship production lessons. He explains league control vs. club traditions. He covers heightened scrutiny and the tiny details that matter. He stresses communication across teams and broadcast, TV-driven timing, and keeping professionalism after the final whistle.
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Document Everything To Build Trust
- Prepare flawless documents and scripts to earn trust under championship scrutiny.
- Joe recommends using the spotlight as a chance to showcase your team's precision and win recognition within the organization.
Quarterback Conflicting Stakeholders
- Act as the quarterback between team, league, and broadcast and force alignment when instructions conflict.
- Joe convened a huddle attaching three contradictory emails to force a single decision and prevent on-site confusion.
Over-Communicate To Cover Hidden Roles
- Over-communicate and collect contacts for every on-site role to avoid gaps.
- Joe advises emailing wide, asking recipients to forward to missing people, and proactively gathering producer-level addresses you might not know exist.