Joe Lagaz
Director of Game Operations and Live Experience for Seattle Sounders FC with 27 years in sports and experience producing multiple championships, sharing behind-the-scenes lessons from league events.
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Oct 3, 2025 • 43min
Behind the Scenes: 5 Lessons from Producing League Championships
Joe Lagaz, Director of Game Operations and Live Experience for Seattle Sounders FC with 27 years in sports, shares behind-the-scenes championship production lessons. He explains league control vs. club traditions. He covers heightened scrutiny and the tiny details that matter. He stresses communication across teams and broadcast, TV-driven timing, and keeping professionalism after the final whistle.
