Lesson 4: Television reigns supreme

When a team reaches the championship stage, everything changes. Event presentation shifts from team-driven to league-driven, bringing new challenges and added pressure. In this episode, Joe Legaz, Director of Game Operations and Live Experience for the Seattle Sounders FC, shares five key lessons from producing league championships. These behind-the-scenes insights won't appear on a highlight reel, but they're what truly make championship events successful.