Real Estate AI Flash EP 110: The Real Estate Playbook for AI Search and Visibility
Feb 18, 2026
Reggie Nicolay, SVP of Marketing and Training at Realtors Property Resource, leads RPR’s AI tools for agents. He discusses AI-powered ScriptWriter, mobile AI CMAs, and how visibility in AI search hinges on consistent profiles, local content, reviews, and trusted data signals. Practical tips cover blogging, video, and tools that help agents appear earlier in buyer journeys.
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First AI Moment That Changed Everything
- Reggie recalled his first AI moment with ChatGPT in late 2022 and likened it to a slap of realization.
- He tested playful prompts like a market update in the tone of a pirate to show rapid, useful synthesis.
Turn Market Data Into Ready Content
- Use RPR's ScriptWriter to convert market trends into personalized scripts, videos, and posts quickly.
- Choose tone and audience to generate branded, ready-to-share content from RPR data.
AI Is Becoming The New Local Referral
- Consumers are rapidly turning to AI for curated, personal answers and will ask which local agent to use.
- Agents who ignore AI signals risk being skipped regardless of experience.
