Recommended reading: StoryBrand

Reggie recommends Donald Miller's Building a StoryBrand to focus messaging on customers as heroes.

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Episode notes

In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process.

Resources Mentioned

ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter
ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0
ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA
Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY
RPR AI Tools Hub: https://blog.narrpr.com/ai/

Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook
Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/

Books Mentioned