Reggie Nicolay
Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), specializing in real estate marketing, technology, and user engagement; leads RPR's AI-powered tools and training for agents.
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Feb 18, 2026 • 30min
EP 110: The Real Estate Playbook for AI Search and Visibility
Reggie Nicolay, SVP of Marketing and Training at Realtors Property Resource, leads RPR’s AI tools for agents. He discusses AI-powered ScriptWriter, mobile AI CMAs, and how visibility in AI search hinges on consistent profiles, local content, reviews, and trusted data signals. Practical tips cover blogging, video, and tools that help agents appear earlier in buyer journeys.
