Why Trust Beats Lead Generation for Consulting Growth with Mooly Beeri

5 snips

Mar 2, 2026

Mooly Beeri, founder and CEO of BetterSoftware.dev and former engineering leader at Microsoft and Philips, shares his shift from failed lead-gen tactics to building trust-based growth. He discusses losing clients, creating a diagnostic framework as a conversation starter, disciplined networking to stay top-of-mind, and a coaching-first, subscription approach that turns early wins into long-term revenue.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Corporate Credibility Doesn’t Produce Independent Demand

Moving from corporate to independent consulting revealed that projects won't just fall into your lap anymore.
Mooly expected inbound work like at Philips but found he had to actively build relationships and visibility to get clients.

ADVICE

Avoid Mass Outreach Agencies For High Level Consulting

Avoid outsourced mass outbound lead-gen that blasts cold prospects with generic messages.
Mooly hired six to seven agencies; they helped clarify messaging but produced almost no real business.

ANECDOTE

Big Clients Can Disappear Overnight

Mooly neglected business development while focused on a couple of large clients and then lost both within six months.
After that shock he committed 30–40% of his personal time to ongoing business development to avoid client concentration risk.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

What if the fastest way to grow your consulting business isn't better marketing, but deeper trust inside the relationships you already built? Mooly Beeri spent years inside global tech giants like Microsoft and Philips, leading large-scale software engineering organizations. But when he launched his own consulting firm, he hit a wall most founders don't expect. No pipeline, no built-in demand, and no projects falling into his lap.

In this episode, you will discover why six different lead generation agencies failed him, how losing two major clients in six months reshaped his entire approach to business development, and why 90 percent of his revenue today comes from something far simpler than funnels or outbound campaigns.

If you are building a high-level consulting practice and want more stability, stronger positioning, and clients who already trust you before the first call, well, this conversation will shift how you think about growth. So dig in and enjoy.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Mooly Beeri is the CEO and Co-Founder of BetterSoftware.dev. With nearly 30 years of experience under his belt, Mooly specializes in transforming how large enterprises approach software development, and has driven software excellence for global giants like Microsoft, Mercedes, Philips, and Aptiv. He is the creator of the BetterSoftware Excellence Framework, a methodology that provides end-to-end visibility into the software development lifecycle, helping organizations identify hidden bottlenecks, optimize processes, and achieve continuous, long-term growth.

Connect with Mooly Beeri: https://www.linkedin.com/in/mooly-beeri/

Discover more about BetterSoftware: https://www.linkedin.com/company/bettersoftware-dev/

Mentioned in this episode:

Your 3-Day Blueprint for Consulting Growth in San Diego.

Imagine your future self looking back on the single event that changed everything. The Consulting Success Mastermind in San Diego (April 30 - May 2, 2026) is designed to be that moment. For three days, you'll be surrounded by high-performing peers, world-class mentors, and a community genuinely dedicated to your success. Walk away with strategic clarity and unstoppable momentum. Create your breakthrough moment. Learn more about the San Diego Mastermind: www.consultingsuccess.com/sandiego

Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System.

Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System built for consultants. Gain personalized coaching, proven frameworks, and intelligent AI-powered tools to accelerate your learning. Discover how to attract ideal clients, command premium fees, and build confidence. Over 1,000 consultants have already transformed their businesses. Learn how to intentionally lead your growth. Book your Growth Session Call: www.consultingsuccess.com/grow