The Risk of Neglecting BD

What if the fastest way to grow your consulting business isn't better marketing, but deeper trust inside the relationships you already built? Mooly Beeri spent years inside global tech giants like Microsoft and Philips, leading large-scale software engineering organizations. But when he launched his own consulting firm, he hit a wall most founders don't expect. No pipeline, no built-in demand, and no projects falling into his lap.

In this episode, you will discover why six different lead generation agencies failed him, how losing two major clients in six months reshaped his entire approach to business development, and why 90 percent of his revenue today comes from something far simpler than funnels or outbound campaigns.

If you are building a high-level consulting practice and want more stability, stronger positioning, and clients who already trust you before the first call, well, this conversation will shift how you think about growth. So dig in and enjoy.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Mooly Beeri is the CEO and Co-Founder of BetterSoftware.dev. With nearly 30 years of experience under his belt, Mooly specializes in transforming how large enterprises approach software development, and has driven software excellence for global giants like Microsoft, Mercedes, Philips, and Aptiv. He is the creator of the BetterSoftware Excellence Framework, a methodology that provides end-to-end visibility into the software development lifecycle, helping organizations identify hidden bottlenecks, optimize processes, and achieve continuous, long-term growth.

Connect with Mooly Beeri: https://www.linkedin.com/in/mooly-beeri/

Discover more about BetterSoftware: https://www.linkedin.com/company/bettersoftware-dev/

Mentioned in this episode:

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