30 Minutes to President's Club | No-Nonsense Sales #48 - Booking 80% of your calls from Instagram DM’s (Tara Horstmeyer)
Mar 24, 2021
Tara Horstmeyer, Director of Partner Success at Gravy and a LinkedIn Top 100 Sales Star, shares her expertise in social media prospecting. She reveals how to effectively book calls through Instagram DMs by mixing approaches like voice notes and personalized messages. Tara emphasizes the importance of engaging video presence, proper lighting, and authentic interactions. Additionally, she advocates for a casual communication style that builds genuine connections, urging sales reps to be themselves for better client engagement and trust.
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Handwritten Notes 101
- Write handwritten notes to prospects after conversations, highlighting something you enjoyed.
- Take a picture of the note and send it digitally, creating a personal touch.
Crafting Effective Emails
- Use a subject line that sparks curiosity, like "You are awesome."
- Follow up with preview text that explains why you think they're awesome.
Example Email for Gravy
- Tara uses Gravy's services as an example for email copy.
- She focuses on how Gravy could save a business money.