Tara Horstmeyer

Tara Horstmeyer, Director of Partner Success at Gravy and a LinkedIn Top 100 Sales Star, shares her expertise in social media prospecting. She reveals how to effectively book calls through Instagram DMs by mixing approaches like voice notes and personalized messages. Tara emphasizes the importance of engaging video presence, proper lighting, and authentic interactions. Additionally, she advocates for a casual communication style that builds genuine connections, urging sales reps to be themselves for better client engagement and trust.