Stompcast Pt 2: Keeping Your Cool When Work Gets Overwhelming | Sedge Beswick
Mar 3, 2026
Sedge Beswick, founder and influencer-marketing expert who balances business and parenting, shares wild workplace stories and how she stays calm in confrontations. She talks negotiating pay, spotting fake followings, and making influencer content drive long-term conversions. Also, she explains rewiring work-life balance after maternity and practical leadership lessons.
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Adapt Leadership To Individual Needs
- Adapt your leadership style to individuals to get the best from them.
- Prioritise employees' wellbeing and give tailored recognition (e.g., praise 'feelers' even if they're already high performers).
Wild Employee Problems Sedge Had To Manage
- Sedge recounts bizarre staff behaviour she managed as a leader.
- Examples include an employee refusing to wear shoes and another stealing light bulbs daily caught on CCTV.
People Issues Are The Biggest Founder Drain
- Sedge says people problems are the biggest strain on founders.
- Curveballs from individuals plus culture, headcount and cash flow decisions create the largest emotional drain for business owners.
