In this conversation with Jon Heck, the owner of Hammer and Chisel Performance and former UNC football player, listeners dive into his journey from the football field to entrepreneurship. He shares insights on building a coaching business while managing stress, emphasizes the importance of authenticity on social media for client engagement, and discusses the balance of nutrition and fitness. Jon also candidly addresses the challenges of extreme bulking and highlights the rewarding impact of coaching on mental health and personal growth.
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volunteer_activism ADVICE
Choose Scalable Models Over Big Overheads
Be open to multiple future business models; remote coaching can outcompete a brick-and-mortar gym.
Lean into content (podcast/YouTube) and opportunities that align with your strengths and lifestyle.
volunteer_activism ADVICE
Use A Content Funnel To Convert
Structure your content funnel: attention-grabbing reels up top, educational posts and client transformations to convert.
Post a predictable mix weekly so followers see credibility and results before inquiring.
insights INSIGHT
Followers ≠ Revenue
A large following doesn't guarantee revenue; engagement must convert to paying customers.
Smaller followings can run highly profitable coaching businesses if they monetize well.
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This week, I sat down with Jon Heck, Owner of Hammer and Chisel Performance. Jon played football at the University of North Carolina, where he was a 4-year starter and a 2x All-ACC selection at offensive tackle for the Tar Heels. He graduated with a degree in Exercise Sport Science, and immediately received certifications as a nutritionist and strength and conditioning coach. He began his career as a strength and conditioning coach. He spent nearly a decade working in football strength and conditioning at the NFL and Division-1 college level and in the private sector at a combine prep facility. He competed at a high level in powerlifting and strongman and has always been passionate about strength sports in general. A big part of his educational background is in nutrition, and that has been a significant component of his coaching in football and the private sector.
We discussed: Jon is very large From college football to strength and conditioning to entrepreneurship. How to build a business as a side gig? Working on two separate staffs at UNC. Managing stress and uncertainty across all domains. Control over self and your success. Thinking of the end goal. Seasons of yes and seasons of no. What do you miss about strength and conditioning? Creating your own community? Leveraging your assets on social media with integrity. Using social media as the main driver of growth in business. Creating social media content in a funnel structure. Operating with integrity and being true to yourself. Modifying your business model to grow without overloading yourself Optimizing human performance? Wins beyond the physical? Having skin in the game.
__________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry.
If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com.
If you're interested in coaching from Paul and his team, please visit www.masterathletic.com
Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com
Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.
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