The Side Hustle Show 719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
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Jan 22, 2026 Discover how Rachel and Dalton transform every mailbox into a money-making opportunity with Every Door Direct Mail postcards. They share their innovative approach to stacking multiple advertisers on one postcard, making local advertising affordable. Learn their tactics for finding clients and why certain businesses thrive as advertisers. Plus, get insights on scaling, outsourcing, and utilizing postcards to build trust and upsell services. It's a blueprint for turning a side hustle into a lucrative venture while strengthening community ties!
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Low Price + High Retention = Predictable Profit
- Charging $150 per spot on a 2,500-home mailer can yield roughly $1,100 profit after print, postage, and fulfillment.
- Pricing and retention (60–70%) make the model predictable and scalable month-to-month.
Pre-Sell Multi-Month Packs For Retention
- Sell multi-month packs or take upfront payments to lock in recurring revenue and reduce churn.
- Many advertisers prefer paying for 3–6 months and appreciate the multiple-touch strategy.
Remote Sales Worked Four Hours Away
- Rachel and Dalton sold mailers four hours away in Bozeman entirely via Facebook messages and emails without visiting.
- This shows the model can be run remotely across multiple geographies.