719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
The Side Hustle Show
Targeting, Size, and Pricing Shift
Rachel describes shrinking mailings to 2,500 homes and reducing postcard size to make pricing affordable for small businesses.
What if you could turn every mailbox in your neighborhood into a $1,000 payday?
That’s exactly what Rachel and Dalton from Big Sky Automation have been doing with Every Door Direct Mail (EDDM) postcards.
Here’s the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece.
You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses.
By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit.
They’ve mailed 20 postcards in about seven months, so this isn’t a one-off experiment. In this episode, they break down exactly how the model works — and why it keeps businesses coming back.
(Want to learn how to do this in your own area? Check out their free mini course at CommunityCardPlaybook.com)
Tune in to Episode 719 of the Side Hustle Show to learn:
- how the Every Door Direct Mail side hustle works
- how to sell it to local businesses
- how to make it repeatable and scalable
Full Show Notes: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
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