719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
The Side Hustle Show
Costs, Pricing, and Profit Math
They break down USPS EDDM costs, printing, fulfillment fees, and how $150 spots create roughly $1,100 profit per mailer.
What if you could turn every mailbox in your neighborhood into a $1,000 payday?
That’s exactly what Rachel and Dalton from Big Sky Automation have been doing with Every Door Direct Mail (EDDM) postcards.
Here’s the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece.
You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses.
By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit.
They’ve mailed 20 postcards in about seven months, so this isn’t a one-off experiment. In this episode, they break down exactly how the model works — and why it keeps businesses coming back.
(Want to learn how to do this in your own area? Check out their free mini course at CommunityCardPlaybook.com)
Tune in to Episode 719 of the Side Hustle Show to learn:
- how the Every Door Direct Mail side hustle works
- how to sell it to local businesses
- how to make it repeatable and scalable
Full Show Notes: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
New to the Show? Get your personalized money-making playlist here!
Sponsors:
- Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
- Quo (formerly OpenPhone) — Get 20% off of your first 6 months!
- Shopify — Sign up for a $1 per month trial!
About The Side Hustle Show
This is the entrepreneurship podcast you can actually apply!
The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more.
Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle.
Hosted by Nick Loper of Side Hustle Nation.
The AI-powered Podcast Player
