The Online Course Show 267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)
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Sep 25, 2025 John Ainsworth, founder of Data Driven Marketing and host of The Art of Selling Online Courses, shares his expertise on course funnels. He reveals the three funnel types that consistently drive sales and discusses why webinars, though effective, have limits. Learn the importance of email marketing, upsells, and how high-ticket coaching can vastly increase revenue. Ainsworth also offers tips on optimizing checkout pages and leveraging urgency in promotions. This conversation is a treasure trove for course creators looking to enhance their sales strategies.
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Prioritize Your Email List
- Grow an email list first because 80% of course revenue comes from email, not social platforms.
- Use order bumps, upsells, and premium coaching offers to increase average revenue per customer.
Musicians Selling $10k Coaching
- Christopher sold a $10,000 coaching program and transformed his business despite initial skepticism.
- Scott launched a $10k coaching offer and generated seven-figure revenue from it.
Sell High-Ticket To Existing Buyers
- Promote high-ticket coaching only to existing paying customers and book sales calls to close buyers.
- Expect a small percentage to convert but at much higher price points, dramatically growing revenue.
