Can't Stop the Growth To the Point: The 5-Year Sprint from $5M-$65M with Zero Technical Skills
Nov 19, 2025
In this engaging conversation, Michael Bruner, co-founder of Iceberg Home Services, recounts his remarkable journey scaling the company from $5.5M to $65M despite lacking technical skills. He emphasizes the power of letting go, mentoring, and cultivating a people-first culture. Michael shares valuable insights on hiring the right talent, embracing a 'fail faster' mindset, and how fitness transformed his leadership. With personal stories ranging from poker to tough business decisions, his approach inspires leaders aiming for growth with integrity.
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Always Be In Recruiting Mode
- Recruit proactively and treat hiring as a continuous activity, not a one-off.
- Cast your vision clearly and align culture, benefits, and role expectations to attract top talent.
Let People Fail (And Coach Them Back Up)
- Allow key hires room to fail and learn while you coach them through mistakes.
- Focus owner energy on developing people so they can scale the business without you.
Define Visionary Vs. Integrator Early
- Distinguish visionary and integrator roles before scaling to avoid role conflicts.
- Use assessments and shared reading to place people where their mindset best complements the team.