Recruiting mindset and alignment

From poker tables in Vegas to leading a $65M home services empire—how did Mike Bruner scale without ever turning a wrench?

Michael Bruner, co-founder of Iceberg Home Services, shares his incredible journey from a 5.5M business in 2019 to a 65M powerhouse in 2024, all without a technical background.

This episode dives into the mindsets, leadership shifts, and tough decisions that fueled Iceberg's exponential growth. From letting go of control and embracing mentorship, to prioritizing personal health and inspiring his team, Mike unpacks the habits and lessons that transformed both his business and his life.

This conversation is a must-listen for people-first leaders serious about scaling with intention and integrity.

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• Letting go empowers your team to lead.
• Right people in right roles drive scale.
• Culture and vision align talent quickly.
• Self-development multiplies business growth.
• Inspired leaders create inspired organizations.