Real Estate Insiders Unfiltered Agent Series 22: The 'Micro Team' Strategy That Sold 1,000 Homes in 2025
7 snips
Jan 26, 2026 Meet Alicia Pittman, a former 16-year teacher turned Principal Broker who builds culture and mentors micro-teams, and Mike Hogan, founder who scaled The Hogan Group to ~80 agents and ~1,000 units a year. They discuss building micro-teams for mentorship and retention. They explain onboarding that filters quickly. They cover tech that supports human connection and a counter-recruiting approach to loyalty.
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Craigslist Hire Became A Career
- Alicia Pittman left a 16-year teaching career and answered a Craigslist ad to join Mike as a buyer's agent.
- That Craigslist hire became a long-term leadership role and shaped the team's culture.
Micro-Teams Create A Career Path
- The Hogan Group organizes agents into micro-teams of 4–5 with a team lead who mentors and fields questions.
- This creates a clear career path, improves retention, and spreads cultural norms across the office.
Pay Team Leads Residuals
- Compensate team leads with a small percentage of deals they help close to align incentives.
- That residual pay motivates leaders to mentor and maintain bench strength for growth.
