Buy-side vs. listing mix

From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group's journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they've scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.

They break down:

• Why micro-teams are the secret to mentorship, retention, and scale

• The onboarding expectations that instantly filter out the wrong hires

• Their unconventional "counter-recruiting" pitch that builds long-term loyalty

• How they use AI and CRMs to support, not replace, human connection

• Why clarity is kindness when it comes to letting agents go

This is a blueprint for building something real—with systems that support people, not replace them.

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https://www.zillow.com/agents/showcase/

Links mentioned during the episode:

https://owldoor.com

https://www.youtube.com/watch?v=fTj69Gv3ZaU

Connect with Mike on LinkedIn.

Connect with Alicia on LinkedIn. Learn more about The Hogan Group on Facebook - Instagram or online at hogangrp.com.

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