The Bossticks

How To Launch Your Own Brand & Products With Lauryn Evarts Bosstick

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Jun 7, 2021
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ANECDOTE

Lauryn's Blogging Origin Story

  • Lauryn started The Skinny Confidential blog in 2011 as a broke student seeking community outside costly sororities.
  • She built her brand by blogging daily for three years without income, focusing on providing free tips and a supportive community.
ANECDOTE

Jaw Surgery Led To Product Idea

  • After undergoing extensive jaw surgery, Lauryn felt deeply insecure due to lasting facial swelling.
  • She discovered ice rolling helped reduce puffiness, inspiring the creation of a better-designed ice roller.
ADVICE

Be Hands-On & Solve Pain Points

  • Redesign your product by fixing competitors' key pain points for better user experience.
  • Be hands-on with every detail from design to packaging to create a cohesive and exciting brand experience.
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