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How To Launch Your Own Brand & Products With Lauryn Evarts Bosstick

The Bossticks

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How to Launch a Brand

I wanted to come at it from a really flamboyant perspective. So if you're launching product, I think one of the questions that you should be asking yourself is what is your point of differentiation? What makes you stand out? How are you unique? Ask yourself these questions. And a great book to read if you want to do a deep dive in this for your brand is a brand story. Michael talks about this all the time. It's a very powerful book and will help you get clarity on what your brand is.

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