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AI Will Expose How You Think with Geoff Woods

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Feb 18, 2026

Guest

Geoff Woods

Geoff Woods, author and founder focused on AI leadership, explains why AI reveals how leaders think. He outlines the CRIT framework for higher-quality prompts. They discuss using AI as an iterative strategic thought partner, pressure-testing ideas with personas, and a case where CRIT rescued a company from bankruptcy.

50:09

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INSIGHT

Strategy Before AI

AI adoption fails when leaders treat it as the goal instead of a strategic enabler.
Geoff Woods says the difference is not the tech but the leader using it.

insights

INSIGHT

AI Amplifies Human Strengths

AI amplifies what makes humans unique by turning strengths into superpowers.
Geoff Woods argues leaders should focus on their 20% priorities and use AI to scale them.

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ADVICE

Use The CRIT Prompt Framework

Use the CRIT prompt: Context, Role, Interview, Task to get quality AI outputs.
Provide rich context, define an expert role, let AI ask focused questions, then request specific tasks.

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Geoff's unconventional career path

02:10 • 3min

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Discovering AI as a strategic lever

05:37 • 1min

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Human strengths vs. machine tasks

06:45 • 5min

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AI as an iterative thought partner

11:54 • 3min

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Introducing the CRIT framework

14:40 • 4min

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Treating AI outputs as first drafts

18:27 • 2min

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Coaching, collaboration and prompt libraries

20:30 • 1min

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Personalizing AI with 'JeffGPT' style models

21:35 • 2min

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Building an AI board of advisors

23:22 • 2min

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AI clarifies personal and business priorities

25:04 • 5min

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Using AI as a defense process

29:36 • 2min

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Value-based pricing and AI speed

31:55 • 4min

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CRIT saves a CEO from bankruptcy

36:11 • 5min

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AI as a question engine for strategy

41:09 • 33sec

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Practical workshop uses and process mapping

41:42 • 4min

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CRIT recap and next steps

• Mentioned in 235 episodes

The One Thing

The Surprisingly Simple Truth Behind Extraordinary Results

Jay Papasan

Gary Keller

The book discusses the benefits of prioritizing a single task and provides strategies for overcoming distractions, building productive habits, and maintaining focus. It challenges common productivity myths such as multitasking and the idea of a balanced life, and introduces the 'Focusing Question': 'What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary? ' The authors also discuss time blocking, habit-building, and aligning short-term actions with long-term goals to achieve success in various aspects of life.

#636

• Mentioned in 51 episodes

The AI-Driven Leader

Geoff Woods

Is the end really nigh? Will AI replace you?

In this episode, Bill sits down with Geoff Woods, author of The AI-Driven Leader, to unpack what actually separates leaders who dabble in AI from those who use it to transform decision-making. They explore why AI adoption fails when leaders treat it like a productivity hack instead of a strategic thought partner. Geoff introduces the CRIT framework (Context, Role, Interview, Task) and explains why the quality of your input determines the quality of your output.

Topics explored in this episode:

(05:50) Strategy First, Technology Second

*AI adoption should never be the goal, business strategy is the goal.

*AI can either accelerate your objectives or distract you from them.

*The difference isn’t the tech, it’s the leader using it.

(14:55) The CRIT Framework for Better AI Thinking

*Garbage in --> garbage out. Rich context determines quality output.

*Have AI interview you one question at a time to deepen clarity.

*Ask for “top 3 high-impact, non-obvious strategies” and not generic answers.

(18:55) The First Output Is Always the Worst Output

*AI’s first answer is just a draft and never the final product.

*Give feedback: what you like, dislike, and want changed.

*Switch personas (e.g., challenger, ideal customer, board member) to pressure-test ideas.

*AI improves through iteration, just like strategic thinking does.

(37:25) AI as a Strategic Question Engine

*A CEO facing bankruptcy used CRIT to consult AI as a debt restructuring expert.

*AI asked sharper questions than he had considered; uncovering hidden leverage.

*Within minutes, it generated a “non-obvious” strategy that restored hope.

Thanks to Geoff Woods for being on the show!

Connect with Geoff on LinkedIn: linkedin.com/in/geoff-woods-8534774

Learn more about his work: https://www.aileadership.com/

Get his book: The Ai-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions – https://www.aileadership.com/book

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.

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