Showcasing Your Value in the Digital Age

4 snips

Feb 9, 2023

They debate whether awards and flashy metrics actually convince consumers. They argue engagement and conversation matter more than nonstop self-promotion. They recommend gathering testimonials and validating others to build credibility. They warn about echo chambers and suggest having a clear plan for meaningful forum outreach.

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INSIGHT

Awards Often Speak To Peers More Than Clients

Social media accolades often signal status to peers more than proof to consumers.
Garrett and Matt note awards and published features can feel internal-facing and don't clearly communicate consumer value.

ADVICE

Engage Comments To Show Real Value

Do engage people when they comment; conversation demonstrates value more than one-way posts.
Matt recommends replying to comments and following up rather than posting an accolade and leaving it alone.

ANECDOTE

Inbox Requests Made Garrett Jaded About Awards

Garrett describes receiving mass 'vote for me' emails from out-of-market agents he never worked with.
That experience made him skeptical of purchased awards and manipulative recognition tactics.

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Showcasing Your Value in the Digital Age

As a realtor in the digital age, how exactly can you go about demonstrating value? Well, in today's episode, Matt and Garrett explore that very concept. Together, they question the effectiveness of solely relying on social media to showcase awards and achievements and instead suggest alternative methods to truly prove your value to potential clients.

They stress the importance of engagement and validation in the world of business and social media, and discuss the benefits of showcasing others and gathering testimonials from satisfied customers. Rather than constantly promoting yourself, our hosts emphasize the significance of engaging in online forums in a way that benefits both the individual and the community. They also touch on the dangers of the "echo chamber", and the importance of having a plan for engagement to attract new clients, rather than solely relying on existing ones. If you are wondering how to demonstrate value in this digital age (and, really, who isn't?), Matt and Garrett have the answer here for you today.

Many more answers can be found when you join the community of almost 10,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

Showcasing value as a realtor
Awards and accolades
Engaging with customers through social media
Posting about your achievements
Responding to comments and engaging in conversation
The importance of engagement and validation
Showcasing others and gathering testimonials
The "echo chamber"
Having a plan for engagement in online forums
Using content as an opportunity to engage others

Quotes:

"The best value is shown when there's engagement, when you get to have a conversation with people."

"It's just an online version of the public square."

"The best way you can do it is to engage people, to have a conversation, to respond to them when they comment."

"The intention sometimes behind people is, 'I'm going to post this, people are going to see it, and then they're going to want to call me.'"

"I don't have a problem necessarily here with people sharing stuff. I think it's great and I love to see people win. I really do."

"People pay for something that brings them pleasure or solves a problem."

"If people like to reciprocate when you're engaging them, they will then engage you."

"You should be proud of your accomplishments."

"What's really important is that we're not sitting here saying that if that's the stuff you're putting out, that it's hurting your business."

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