Showcasing Your Value in the Digital Age
Ninja Selling Podcast
Meaningless Metrics and Consumer Confusion
Matt explains how stats like 'million dollar producer' lack consistent meaning for consumers.
Showcasing Your Value in the Digital Age
As a realtor in the digital age, how exactly can you go about demonstrating value? Well, in today's episode, Matt and Garrett explore that very concept. Together, they question the effectiveness of solely relying on social media to showcase awards and achievements and instead suggest alternative methods to truly prove your value to potential clients.
They stress the importance of engagement and validation in the world of business and social media, and discuss the benefits of showcasing others and gathering testimonials from satisfied customers. Rather than constantly promoting yourself, our hosts emphasize the significance of engaging in online forums in a way that benefits both the individual and the community. They also touch on the dangers of the "echo chamber", and the importance of having a plan for engagement to attract new clients, rather than solely relying on existing ones. If you are wondering how to demonstrate value in this digital age (and, really, who isn't?), Matt and Garrett have the answer here for you today.
Many more answers can be found when you join the community of almost 10,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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Showcasing value as a realtor
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Awards and accolades
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Engaging with customers through social media
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Posting about your achievements
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Responding to comments and engaging in conversation
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The importance of engagement and validation
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Showcasing others and gathering testimonials
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The "echo chamber"
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Having a plan for engagement in online forums
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Using content as an opportunity to engage others
Quotes:
"The best value is shown when there's engagement, when you get to have a conversation with people."
"It's just an online version of the public square."
"The best way you can do it is to engage people, to have a conversation, to respond to them when they comment."
"The intention sometimes behind people is, 'I'm going to post this, people are going to see it, and then they're going to want to call me.'"
"I don't have a problem necessarily here with people sharing stuff. I think it's great and I love to see people win. I really do."
"People pay for something that brings them pleasure or solves a problem."
"If people like to reciprocate when you're engaging them, they will then engage you."
"You should be proud of your accomplishments."
"What's really important is that we're not sitting here saying that if that's the stuff you're putting out, that it's hurting your business."
Links:
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Matt
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